The Ultimate Guide to Cleansing Balms: Everything You Need to Know
Table of Contents
- What is a Cleansing Balm?
- How Cleansing Balms Work
- Benefits of Using a Cleansing Balm
- Cleansing Balm vs Other Makeup Removers
- How to Use a Cleansing Balm: Step-by-Step
- Best Cleansing Balms for Different Skin Types
- Our Top Pick: ddg Oat Milk Cleansing Balm
- Frequently Asked Questions
- Conclusion
What is a Cleansing Balm?

A cleansing balm is a solid oil-based cleanser that melts into an oil texture when warmed between your fingers. Unlike traditional makeup removers, cleansing balms are designed to dissolve makeup, sunscreen, and impurities without stripping your skin's natural moisture barrier.
Key characteristics of cleansing balms:
- Solid texture that melts on contact with skin
- Oil-based formula that dissolves makeup and sunscreen
- Emulsifies with water for easy rinsing
- Leaves skin clean without tightness or dryness
"Cleansing balms are the gentlest way to remove makeup, especially for sensitive skin types." — Dr. Ava Shamban, Board-Certified Dermatologist
How Cleansing Balms Work
Cleansing balms work on the principle of "like dissolves like." The oil-based formula attracts and dissolves oil-based impurities (makeup, sunscreen, excess sebum) while the emulsifying agents allow everything to rinse clean with water.
The Science Behind It
- Oil Phase: The balm melts into oil, breaking down makeup and sunscreen
- Emulsification: When water is added, the balm turns milky and lifts impurities
- Rinsing: Everything washes away clean, leaving no residue
Pro Tip: The double cleanse method involves using a cleansing balm first, followed by a water-based cleanser. However, many modern cleansing balms are effective enough to use alone.
Benefits of Using a Cleansing Balm
1. Gentle on All Skin Types
Unlike harsh makeup wipes or foaming cleansers, cleansing balms maintain your skin's pH balance and don't disrupt the moisture barrier.
2. Effective Waterproof Makeup Removal
Cleansing balms excel at removing stubborn waterproof mascara, long-wear foundation, and liquid lipstick without rubbing or irritation.
3. Hydrating Formula
Most cleansing balms contain nourishing oils and ingredients that leave skin soft and hydrated, not tight or dry.
4. Spa-Like Experience
The ritual of massaging a cleansing balm into your skin transforms your nightly routine into a luxurious self-care moment.
5. Cost-Effective
A little goes a long way. One jar of cleansing balm typically lasts 2-3 months with daily use.
Cleansing Balm vs Other Makeup Removers

| Feature | Cleansing Balm | Makeup Wipes | Micellar Water | Cleansing Oil |
|---|---|---|---|---|
| Effectiveness on Waterproof Makeup | Excellent | Good | Fair | Excellent |
| Gentleness | Excellent | Poor | Good | Good |
| Hydration | Excellent | Poor | Neutral | Good |
| Convenience | Good | Excellent | Good | Good |
| Environmental Impact | Good | Poor | Neutral | Good |
| Cost per Use | Low | High | Medium | Low |
Verdict: Cleansing balms offer the best combination of effectiveness, gentleness, and hydration for most skin types.
How to Use a Cleansing Balm: Step-by-Step

Step 1: Start with Dry Hands and Face
Scoop a small amount (about a dime-sized) of cleansing balm with dry fingers.
Step 2: Warm and Apply
Rub the balm between your fingertips to warm it up, then gently massage onto dry skin in circular motions.
Step 3: Massage for 30-60 Seconds
Focus on areas with heavy makeup (eyes, cheeks, forehead). The balm will melt makeup and impurities.
Step 4: Emulsify with Water
Add a small amount of lukewarm water to your face. The balm will turn milky as it emulsifies.
Step 5: Rinse Thoroughly
Rinse with lukewarm water until all residue is gone. Pat dry with a clean towel.
Step 6: Follow with Skincare
Continue with your regular skincare routine (toner, serum, moisturizer).
Pro Tip: For heavy makeup days, consider the double cleanse method: cleansing balm first, followed by a gentle foaming cleanser.
Best Cleansing Balms for Different Skin Types
For Sensitive Skin
Key ingredients to look for: Oat kernel oil, chamomile, centella asiatica
Avoid: Fragrance, essential oils, alcohol
Our pick: ddg Oat Milk Cleansing Balm — $17
For Oily/Acne-Prone Skin
Key ingredients to look for: Green tea, tea tree oil, non-comedogenic formulas
Avoid: Heavy mineral oil, coconut oil
Our pick: ddg Oat Milk Cleansing Balm — non-comedogenic formula
For Dry Skin
Key ingredients to look for: Shea butter, squalane, hyaluronic acid
Our pick: ddg Oat Milk Cleansing Balm — oat milk nourishment
For Combination Skin
Key ingredients to look for: Lightweight oils, balancing ingredients
Our pick: ddg Oat Milk Cleansing Balm — works for all skin types
Our Top Pick: ddg Oat Milk Cleansing Balm

After testing dozens of cleansing balms, we recommend the ddg Oat Milk Cleansing Balm as the best overall choice for most skin types.
Why We Love It:
- $17 price point — affordable luxury
- Oat milk formula — soothing and nourishing
- Effective makeup removal — melts waterproof mascara in seconds
- No double cleanse needed — rinses completely clean
- 11,000+ 5-star reviews — proven results
- Fragrance-safe — suitable for sensitive skin
Key Ingredients:
- Oat Kernel Oil — soothes and moisturizes
- Sunflower Seed Oil — antioxidant protection
- Vitamin E — nourishes skin
How to Use:
- Scoop a dime-sized amount
- Massage onto dry skin for 30 seconds
- Add water to emulsify
- Rinse clean — no double cleanse needed!
Shop ddg Oat Milk Cleansing Balm →
Use code WIN10 for 10% off your first order
Frequently Asked Questions
What is the difference between a cleansing balm and a cleansing oil?
A cleansing balm is solid at room temperature and melts on contact with skin, while cleansing oil is liquid. Both work similarly to dissolve makeup, but balms are more portable and less messy.
Do I need to double cleanse with a cleansing balm?
It depends on the product. Many modern cleansing balms, like the ddg Oat Milk Cleansing Balm, are effective enough to use alone. However, if you wear heavy makeup or waterproof products, double cleansing can ensure a deeper clean.
Are cleansing balms good for sensitive skin?
Yes! Cleansing balms are often gentler than makeup wipes or foaming cleansers. Look for fragrance-free formulas with soothing ingredients like oat milk or chamomile.
How long does a cleansing balm last?
With daily use, a 100ml jar typically lasts 2-3 months. A little goes a long way since you only need a dime-sized amount each time.
Can cleansing balms cause breakouts?
Quality cleansing balms are non-comedogenic and shouldn't clog pores. The ddg Oat Milk Cleansing Balm is specifically formulated to be safe for acne-prone skin.
What's the best way to remove waterproof makeup?
Cleansing balms are excellent for waterproof makeup. Massage the balm onto dry skin for 30-60 seconds, focusing on eye makeup. Add water to emulsify, then rinse clean.
Are cleansing balms environmentally friendly?
Yes, cleansing balms are more eco-friendly than makeup wipes since they don't create disposable waste. They also come in recyclable jars.
Can I use a cleansing balm every day?
Absolutely! Cleansing balms are gentle enough for daily use, both morning and night.
Conclusion
Cleansing balms are a game-changer for anyone looking to remove makeup gently and effectively. They work for all skin types, provide hydration, and transform your skincare routine into a luxurious ritual.
If you're new to cleansing balms, we recommend starting with the ddg Oat Milk Cleansing Balm. At just $17, it offers premium performance without the premium price tag. With 11,000+ 5-star reviews, you can trust that it delivers results.
Ready to try a cleansing balm?
Shop ddg Oat Milk Cleansing Balm →
Use code WIN10 for 10% off your first order.
Related Articles: - Cleansing Balm vs Cleansing Oil: Which is Better? - 10 Best Cleansing Balms for Sensitive Skin - How to Double Cleanse with a Cleansing Balm
This article was last updated on May 25, 2026. We regularly update our content to ensure accuracy and provide the latest information.

